Digital Marketing Manager Job at Eurofins, Lancaster, PA

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  • Eurofins
  • Lancaster, PA

Job Description

Eurofins seeks a Digital Marketing Manager to develop and execute multi-channel digital strategies for its BioPharma, Medical Device, and Calibration divisions. The role encompasses campaign management, content strategy, budget oversight, and performance optimization across paid and organic channels.

Responsibilities

  • Develop and execute digital marketing strategies aligned with business objectives
  • Manage paid media, social media, and content activation across multiple platforms
  • Lead campaign planning, optimization, and performance reporting with data analysis
  • Oversee digital content, creative assets, and vendor relationships
  • Collaborate with cross-functional teams to support lead generation and brand growth

Requirements

  • Bachelor's degree in Marketing, Communications, Business, or related field
  • 5-7 years digital marketing experience including paid media, social media, and analytics
  • Proficiency with Google Ads, Google Analytics, SEO, and digital marketing platforms
  • Demonstrated ability to develop and optimize data-driven multi-channel campaigns
  • Strong communication, project management, and stakeholder collaboration skills
  • Life sciences, healthcare, or regulated B2B industry experience preferred
  • Experience leading marketing teams or cross-functional projects preferred

Job Tags

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